Filtrexx successfully trademarks signature shade of green, giving customers more confidence when choosing products
Dover, OH (March 7, 2022): Filtrexx International, a leading developer of sustainable management practice solutions, today announces that it has successfully gained trademark protection for its signature shade of green, used for more than 10 years in its products and branding. This trademark will prevent competitors from taking advantage of Filtrexx’s reputation through copycat designs, and thereby ensure that partners and customers alike can feel confident in distinguishing Filtrexx products from others.
In December 2020, the Filtrexx green was granted a trademark by the United States Patent and Trademark Office. Famously, trademarks are only rarely awarded to colors, and Filtrexx believes its successful application reflects not only the company’s longtime association with this shade of green, but also its established profile as an environmentally minded business providing sustainable solutions in erosion and sediment control.
As well as being a symbol for environmental sustainability, the green also represents two other key Filtrexx values: trust and savings. To bring the three attributes together, Filtrexx has developed an awareness campaign built around the phrase ‘Green in Every Way™’. This message encompasses the organization’s philosophy and will be used to further differentiate its products in the crowded environmental management marketplace. With this official recognition of Filtrexx’s intellectual property and the validation it provides of Filtrexx’s reputation and standing, customers know that products with the Green in Every Way color and branding are reliable, cost effective, and sustainable.
Kip Vangsgard, Director, Product Management & Marketing: “At Filtrexx, we have long been known for our distinctive green products and packaging, and we are pleased that this has now been officially recognized with the granting of a new trademark. We believe the color green represents us as a sustainable company, a trusted partner, and a supplier of products that save our customers money. For many years, we have spoken about these attributes separately, but through our Green in Every Way messaging, supported by our new trademark, we now have a powerful and meaningful way to bring these values together in one story that we can share with partners and customers.”
For more information on, visit www.filtrexx.com/green
About Filtrexx International:
Filtrexx International is a leading provider of innovative and sustainable products and services for use in erosion and sediment control, stormwater management and low impact development. Filtrexx technology is used in diverse applications such as perimeter control, inlet protection, check dams, slope interruption, runoff diversion, sediment traps, channel protection, bank stabilization, living walls and filtrations systems. Filtrexx is a wholly owned subsidiary of SWM International (NYSE: SWM). To learn more about Filtrexx, please visit their website at www.filtrexx.com.